Mortgages Campaign 2017
Bank of Ireland
Advertising | Print | Digital
Site design and development by me
© Copyright 2017
Bank of Ireland wanted to build on the success of their 2016 mortgage campaign and communicate, to customers, that they were there for them along every stage of the home buying journey.
Problems I had to solve:
What better way to show the journey than to show the end result, getting your dream home? The house and the cloud creative were used to depict an achievable dream for house-hunters. Giving customers this tangible dream was important to show that it was possible with a Bank of Ireland mortgage.