Sean Egan

Mortgages Campaign 2017

Bank of Ireland


Advertising | Print | Digital

Bank of Ireland wanted to build on the success of their 2016 mortgage campaign and communicate, to customers, that they were there for them along every stage of the home buying journey.


Problems I had to solve:

  • They want to clearly own and establish the concept of the Journey
  • They wanted to optimise the clarity of the core message
  • They want to communicate that Bank of Ireland is there to provide support for customers at every stage of the long and challenging mortgage journey


What better way to show the journey than to show the end result, getting your dream home? The house and the cloud creative were used to depict an achievable dream for house-hunters. Giving customers this tangible dream was important to show that it  was possible with a Bank of Ireland mortgage.